LANE POWELL

Consulting, Executive Coaching, Media Outreach, Custom Seminars


Goal:

Collaborate with law firm marketing communications team to boost
business development and visibility. Execute B2B strategy specific to
attorney practice areas in broadcast, webinars, seminars, social media
and speaking engagements, integrating content into Firm web site.


Result:

Generated consistent opportunities and placement across all targeted media, exceeding goals for fiscal years 2007 and 2008.


SHEN CONSULTING

Consulting, Project Management, Design


Goal:

Create, build and execute small business marketing and business development strategies for transportation and infrastructure consulting company, including communications and presentation materials for multi-million dollar project bids and managing all aspects of all marketing collateral development (brand, web site, brochures, photography, etc.)


Result:

All projects delivered on time and within budget, earning Shen Consulting several winning bids and projects.


SCHEMALOGIC

Consulting, Executive Coaching, Media Outreach


Goal:

Collaborate with SchemaLogic marketing team to launch niche software product for media/publication vertical in five months by driving messaging and media outreach, renovating corporate communications collateral, and developing messaging methodologies for CEO interviews and presentations.


Result:

Adjusted launch effort based on market research, analysis and industry trends, resulting in a $500K savings for the client and exceeding media exposure deliverables.


MINORITY BAR ASSOCIATIONS

Consulting, Design, Media Outreach


Goal:

Drive high exposure for new, groundbreaking diversity
research developed by nine, leading Minority Bar Associations
of Washington. Develop corporate and media messaging
for “Law Firm Diversity Report” through design, content
copywriting and strategic counsel on media outreach effort.


Result:

Concluded two-year project with front-page article in number
one media target, receiving support from leading companies
such as Starbucks, T-Mobile and Nordstrom.


CLIENTS
We’ve Delivered Results For…
Adkins, Plant, Elvins & Black; Andrew Thorn; Asian Counseling Referral Service; Asian Hall of Fame; Blue Marble Energy; Bold Eats; Bumrungrad International Hospital; Cascadia Project; Chinese Chamber of Commerce; City Club; CRAVE; Downtown Seattle Association; Executive Development Institute; Expedia Corporate Travel; Filipino Chamber of Commerce; Green For Good; KCTS; Lane Powell Attorneys & Counselors; Minority Bar Associations of Washington; Money Wise Women; MyCloset.com; MyWedding.com; NAPCA; NWCAPA; Om Yoga; Outsource Marketing; Pacific Place; PCSI Design; Robert Chinn Foundation; SchemaLogic, Inc.; SCIDpda; Shen Consulting Inc.; Spot Runner, Inc.; Steve Hatton; Strata 8; Table Fare; The Dream Movement; University of Washington Foster School of Business; U.S. Small Business Administration; Washington Association of Mortgage Brokers ; Washington CeaseFire; WhitePages.com; World Vision

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